Your First Marketing Plan: A No-Fluff Guide for Small Business Owners

Don’t overthink it. Your first marketing plan should help you take action—not feel stuck.

1. Define Success for You: What does growth look like—more clients, more time, more alignment?

2. Know Your People: Get specific about who you’re talking to and what they care about.

3. Choose a Few Focus Channels: Start small. Be consistent. Thrive’s Fort Collins guide is a solid resource.