Email Marketing That Doesn’t Feel Gross: Tips for Building Real Connections

Email works best when it feels like a conversation, not a sales pitch.

1. Offer Something Useful: Think checklists, guides, or exclusive insights.

2. Personalize Your Emails: Segment your list by interest or behavior. Here’s how to start.

3. Keep It Casual and Clear: Talk like a real person. Ditch the corporate speak.