Out Youth Out Reach
Out Youth is an outreach program for LGBTQIA+ youth in Austin, TX created to provide a safe space for people to be themselves and inspire more people to do the same.
Collaboration with Greer Mansell
My Contribution:
- Art Direction
- Interview Creator/Implementor
- Photography
- Branding
- Logo Design
- Icon Design
- Packaging Design
- Web Design
- Button Pins
Pain Points
Out Youth caters to young kids who sometimes feel excluded and bullied when expressing themselves and it's the organizations goal to provide that safe space. However, transportation to meetings can be a difficult task for those who live far away from the house, and we would like for their journey to meetings to be a safe one.
Opportunities
First, in order to address the safety issue more immediately, we will create a feature on the website that allows for members to sign up for a pickup service, provided that each one supplies the organization with emergency contacts. Secondly, as a more long-term goal, we will create branded Acceptance Alliance Program Kits to inspire the creation of more chapters.
Logo Iterations
Research Findings
Final Mark
The house itself is a beacon of hope to the kids that are looking for acceptance and safety and a symbol of strength for those that work hard to provide that space so it's appropriate that their branding would stem from the character of the space that promotes these values.
#648DBC
Icon System
A friendly brand/value-driven icon system was created in order to provide the organization with appropriate packaging and promotional button pins for Acceptance Alliance presidents to give out to promote the organizations values and inspire followers.
Out Youth Acceptance Alliance Kit
Acceptance Alliance Kits consist of name tags, a binder to help Presidents keep organized and brand-specific collateral to help the organization promote and maintain new chapters in schools and LGBTQIA+ friendly churches.
