With clarity comes confidence so here’s an example of what my CREATIVE PROCESS looks like.
I'm a strategy-driven visual designer using the power of definition to bring both clarity and meaning to the visual side of your brand.
“Heather is great to work with. She is organized, pays close attention to detail and communicates well. She never hesitates to ask questions to clarify project requirements and her cheerful, positive attitude makes her a fantastic designer to partner with. I would highly reccommend her services”
— Healthcare Company
Building a brand is more about building trust with your audiences than anything else and while it can be challenging to know where to start, regardless of the branding phase you are in, it’s my mission to help you build that trust. I do this by following a defining, evidence-based approach to how your brand looks and feels to the ones that matter the most--the people you serve and those offering a similar service or product.
Some have said:
I get it--visual design is a BROAD field and you're looking for someone that has the technical skill to solve a problem that is specific to you and your industry. So, here's a list of THE TECHNICAL AREAS I FOCUS IN.