Pinnacle Holistic Pet Food
Pinnacle Holistic Pet Food is a 70 year old pet food company that focuses on providing pets with protein first recipes that are made in small batches to maintain the company's standards for quality.
Pinnacle provides its audience with a quality, thoughtfully procured, time-tested product but their current brand does not reflect these values.
A new brand/message that resonates more with the target demographic along with a social media and ad campaign to drum up excitement around the brand.
To decide the direction of where the brand should go, we first did some research and found that the millennial generations are the biggest pet owners out of other generations. As a result, we created the tagline: "Nourish Their Dreams" out of recognition for our audience's tendency to view their pets not just as animals but as family members.
Ad #1 Puppy Dreams
Ad #2 The Shepherd
Ad #3 The Dog Sledder
Social Media Campaign
We wanted to get people excited and bring awareness to the new brand/message so we implemented an Instagram campaign with the #PetDreams.
Previous Logo Mark
New Logo Iterations
New Final Mark
Custom Typographic Name
Mountain Peak + Dog Mouth